Data privacy analysis report of shopapp
shopapp
Shopapp is a digital shopping assistant integrated with Shopify that helps businesses increase sales through personalized product recommendations and convenient shopping options. It collects various types of user data, including PII, Non-PII, Engagement Data, Behavioral Data, and Attitudinal Data, across multiple devices. Users can opt out of data collection through specific methods and resources.
Shopapp allows users to personalize their shopping experience while supporting small businesses, although it employs extensive data collection practices from multiple devices, offering substantial control over these processes through opt-out options.
Who are shopapp and what is their primary business model?
Shopapp is a digital shopping assistant integrated with Shopify, a leading e-commerce platform. The primary offerings of Shopapp are designed to enhance the customer shopping experience and support small businesses in increasing their sales. The key features of Shopapp include personalized product recommendations, in-store pickup, Shop Pay, and services as a digital shopping assistant
Personalized product recommendations are generated based on a customer's history with a business, which helps to discover new products and increases the likelihood of purchases. The in-store pickup feature allows customers to find local businesses and opt for in-store or curbside pickup, providing convenience and supporting community businesses. Shop Pay is a checkout option that streamlines the purchasing process by allowing customers to save their payment information, ensuring quick and easy transactions
Serving as a digital shopping assistant, Shopapp takes care of various aspects of online shopping, like package tracking and product discovery, making the shopping experience more personalized and convenient.
What types of data does shopapp collect from its users?
Shopapp collects various types of data from its users, which can be broadly categorized into Personally Identifiable Information (PII), Non-Personally Identifiable Information (Non-PII), Engagement Data, Behavioral Data, and Attitudinal Data. The PII includes details like gender and Social Security Numbers. Non-PII involves data such as web browser cookies, IP addresses, and device IDs from mobile phones, tablets, and laptops
Engagement Data tracks user interactions with social media, ads, emails, business websites, and customer service points. Behavioral Data encompasses transactional information, product usage, and purchase histories. Attitudinal Data measures customer satisfaction, product desirability, and purchase criteria
Shopapp employs various methods to collect this data, including cookies to track site visits and personalize web pages, location data from user devices for behavior analysis, signal trackers to monitor visits to physical stores, Wi-Fi data to glean user activity on free networks, and credit card data to track purchasing habits.
What types of devices does Shopapp support for tracking user data?
Shopapp supports tracking user data on multiple device platforms, ensuring a seamless user experience. It is available for download on iOS devices, which includes iPhones and iPads, providing users with functionalities like package tracking, discovering new stores and products, making purchases using Shop Pay, and engaging with brands. The same interactive and functional features are also available for Android users
Furthermore, Shopapp is accessible through web browsers on desktop and laptop computers, ensuring that users can engage with their favorite brands, track packages, and shop online from virtually any device. This multi-platform support ensures that Shopapp remains accessible to a broad user base, promoting ease of use and enhancing the overall customer experience across different devices and operating systems.
Can Shopapp's data collection methods be opted out of
Shopapp users have the option to opt-out of data collection methods. This can be accomplished by setting up a data sales opt-out page from the Shopify admin settings, enabling visitors to opt-out of sharing their data with Shopify Audiences. Additionally, there are external resources such as GitHub pages that list known data brokers and provide instructions for removing personal information from their databases
Apps like Permission Slip can also aid in opting out of data collection. However, it is crucial to periodically review the opt-out statuses to ensure that all collected information is removed since opting out once does not guarantee a complete halt in data collection. It is critical for users to stay vigilant and regularly manage their data privacy settings to limit the amount of data that is shared and sold, thereby maintaining a higher level of control over their personal information.