Data privacy analysis report of sharethrough

sharethrough

Who are sharethrough and what is their primary business model?

Sharethrough is a global omnichannel ad exchange company that operates in the programmatic advertising industry. Their primary product offerings are designed to improve ad performance and drive revenue for advertisers and publishers. Sharethrough's solutions include enhanced ads and technology to elevate ad performance

They also offer native advertising software that helps brands and publishers move beyond traditional interruptive ads. One of their key products is Sharethrough for Publishers, which allows publishers to manage their entire native ad strategy from sale to delivery and measurement. These products primarily serve the digital media industry, helping create a sustainable advertising ecosystem that benefits journalists, content creators, and app developers

The company emphasizes creating ad experiences that are less intrusive and more effective, focusing on the quality of ads to ensure higher engagement. Sharethrough's offerings aim to strike a balance between the needs of advertisers, publishers, and end-users by delivering value-driven solutions in the competitive landscape of digital advertising.

What types of data does sharethrough collect from its users?

Sharethrough collects various types of data to facilitate its advertising services. While specific types of data collected by Sharethrough are not explicitly mentioned, we can infer from the industry standards that they likely collect a wide array of data types. This may include personally identifiable information such as gender and Social Security Numbers, although this practice is more common with other data brokers

More typically, Sharethrough would focus on non-personally identifiable information such as web browser cookies, IP addresses, and device IDs from mobile phones, tablets, and laptops. They also probably collect engagement data, which includes metrics on customer interactions with ads, social media pages, emails, mobile apps, and business websites. Behavioral data could be another significant category, including transactional information, product usage, and purchase histories

Attitudinal data like customer satisfaction and product desirability might also be part of their data collection to tailor advertising more effectively. In addition, location data, demographic data, preference data, activity data, and additional customer information like email addresses and phone numbers are likely collected to enhance ad targeting accuracy and effectiveness. Sharethrough’s use of this comprehensive data ensures they can deliver highly targeted and relevant ads, improving both user experience and ad performance.

Can users opt-out of data collection and sharing by Sharethrough?

According to the research, it is unclear whether users can explicitly opt-out of data collection and sharing by Sharethrough. However, general measures can be taken by users to control their data. One of the critical points for users is educating themselves on the privacy policies of websites and applications they use

Understanding these policies allows users to make informed decisions about their data. Furthermore, adjusting browser settings can limit data sharing. Many browsers allow users to block third-party cookies and trackers, which can significantly reduce data collection

Using ad-blocking software is another effective method to control data exposure. These tools can prevent ads from loading and stop trackers that collect browsing information. Another recommendation is using privacy-focused search engines that do not track user activities

In relation to data brokers, users can opt-out of their services if available, but this process can be cumbersome and time-consuming. While specific information on Sharethrough’s opt-out policies is not provided, taking these general steps helps users regain control over their data and mitigate unwanted sharing and collection. Users should also keep an eye on the privacy settings within the services they use, as these platforms frequently update their privacy controls.

What are the primary sources of data that Sharethrough uses for its advertising purposes?

The primary sources of data that Sharethrough likely uses for its advertising purposes include a variety of user-generated and contextual data. Key primary sources may involve data collected from user activities online, such as browsing history, search queries, and interactions with digital content. This type of user-generated data is crucial for understanding user interests and behavior, which helps tailor ads more effectively

Device and browser data are also significant, providing insights into the types of devices users are using, what browsers they operate on, and their operating systems. This helps in optimizing ads for different devices and platforms. Location-based data enables the delivery of ads that are relevant to the user's geographical location, thereby increasing the ad's relevancy and effectiveness

Behavioral data, including users' online behaviors, purchase histories, and browsing patterns, are central to developing targeted advertising strategies. Social media data is another critical source, as it offers a wealth of information about users' likes, dislikes, and social interactions, enabling more personalized advertising. Lastly, data sourced from publishers and content creators, including insights on the content being consumed, helps in delivering more contextually relevant ads

These diverse data sources collectively allow Sharethrough to create more personalized, targeted, and effective advertising campaigns.