Data privacy analysis report of doubleverify

doubleverify

Who are doubleverify and what is their primary business model?

DoubleVerify is a leading software platform that specializes in digital media verification and advertising technology. Its primary offerings include solutions for digital media verification, ad verification, viewability measurement, brand safety, and data and analytics. DoubleVerify helps brands improve the effectiveness of their online advertising by providing tools and insights to ensure that their ads are displayed in a quality environment, thereby reducing the risk of ad fraud and improving brand reputation. DoubleVerify collects various types of data to provide its services and improve user experience

The data collected includes email performance information, such as user interactions with emails, reporting tools interaction data, including click activity and feature usage, and cookie data, which comprises cookie IDs, IP addresses, browser and device information, and general location information. This data is used to analyze user behavior, enhance services, and ensure system security and integrity. The company's legal basis for processing this data is based on its legitimate interest in pursuing these goals. Additionally, DoubleVerify collects third-party data for operational efficiency and improved user experience

This includes cookie data, general usage information of reporting tools, and email performance information. The data is used to monitor and improve tool performance, prevent fraud and illegal activity, and enhance communications. DoubleVerify may also collect advertising campaign attributes, such as advertiser and campaign identifiers, for customer identification and billing purposes

The company shares or sells this data with third-party marketing partners, data analytics providers, and social media platforms, but does not track users across websites or create profiles for targeted advertising. Users have the option to opt-out of DoubleVerify's data collection and tracking. They can do so by emailing DoubleVerify's support teams or completing a form on the company's website. However, users should review DoubleVerify’s privacy notice and terms of service for specific opt-out mechanisms and procedures.

What types of data does doubleverify collect from its users?

DoubleVerify's principal homepage is www.doubleverify.com. The company specializes in digital media verification and advertising technology, aiming to improve the effectiveness of online advertising campaigns for brands. Their primary product offerings are centered around ensuring the quality and visibility of online ads while safeguarding brand reputation

Key products include digital media verification, which helps assess the authenticity and performance of media assets; ad verification, which ensures ads are displayed in optimal environments; viewability measurement, which tracks whether ads are seen by the intended audience; and brand safety, which protects brand image by keeping ads away from harmful content. Data and analytics form a crucial part of DoubleVerify's service portfolio. The company provides comprehensive analytical tools that help brands understand the performance of their digital advertising efforts. By leveraging these insights, brands can make data-driven decisions to optimize their campaigns

In summary, DoubleVerify's mission revolves around providing transparency and accountability in digital advertising, making it a vital player in its sector.

What types of third-party data does DoubleVerify collect and how does it use this data?

DoubleVerify collects diverse types of data from its users to enhance its services and maintain system integrity. The data includes email performance information, which tracks user interaction with emails, such as clicks on links and email openings. This helps DoubleVerify understand user engagement with their communications

The company also collects data on how users interact with its reporting tools, tracking click activity, most used features, and user feedback. This information is vital for improving the usability and functionality of these tools. Additionally, DoubleVerify collects cookie data, including cookie IDs, IP addresses, browser and device information, general location data, and account log-in information. This data is essential for understanding user behavior, ensuring system security, and improving service delivery

The legal basis for collecting this data is DoubleVerify's legitimate interest in achieving these goals. Furthermore, DoubleVerify may collect media quality and performance data, crucial for assessing the effectiveness of digital advertising campaigns.

Can users opt-out of DoubleVerify's data collection and tracking

DoubleVerify collects third-party data to enhance its service offerings and ensure smooth operations. This includes cookie data, IP addresses, browser and device information, and general location information. Third-party data collection helps DoubleVerify ensure compliance with regulations, protect against fraud and illegal activities, and improve user experience

They also gather usage information from reporting tools, such as click activity, feature usage, and report types, to understand how users interact with these tools and to enhance their performance. Email performance information is another crucial data type, helping DoubleVerify gauge user response to its communications. The company may also gather advertising campaign data, including advertiser and campaign identifiers, ensuring customers are billed correctly and reports are accurately segmented. While DoubleVerify shares or sells this data with marketing partners and analytics providers, it does so without tracking users across websites or creating profiles for targeted advertising

To opt-out of data collection, users can contact DoubleVerify's support teams or use the form on their website, though specific procedures are detailed in the company's privacy policies.