Data privacy analysis report of doofinder
doofinder
Doofinder offers a customizable internal search engine for websites and e-commerce platforms. It enhances search capabilities with features like autocomplete, visual search, suggestive search, and analytics. Users can also opt-out or delete personal data, with some difficulty. Integration with Google Analytics 4 may collect geographic data.
Doofinder provides a powerful and customizable internal search engine with a focus on enhancing the search experience for online shops through advanced features.
Who are doofinder and what is their primary business model?
Doofinder's principal homepage is www.doofinder.com. The primary product offerings provided by Doofinder include a powerful and customizable internal search engine for websites and e-commerce platforms. Their features encompass advanced site search capabilities enabling online shoppers to efficiently find products and online stores
The autocomplete feature helps website visitors complete their searches without the need to type the entire search term. The mobile layer of Doofinder ensures a seamless search experience for customers using mobile devices. Their suggestive search function offers predictive search suggestions and 'Maybe you meant' results
The visual search functionality allows customers to use images taken on the spot or uploaded from their devices to search for products. Additionally, Doofinder offers a customizable search engine tailored to cater to the specific needs of each online store, alongside analytics and metrics to track search performances and customer behavior. To facilitate online stores across different platforms, Doofinder integrates with multiple e-commerce platforms.
What types of data does doofinder collect from its users?
Doofinder collects several types of data from its users to enhance the search experience and provide accurate product recommendations. The types of data collected include unique identifier (ID) which can be a number, string, or alphanumeric string assigned to each product. Product information is collected to be displayed when searching, including geographic position data
Data with positional information such as latitude and longitude is collected through the Geo Point Field. Doofinder indexes various items such as products, articles, and web pages allowing users to efficiently search through these indexed items. The item ID refers to the ID in the shop's database for items that need to be removed or subtracted from the cart
The quantity of items to be removed is also collected under the 'Amount' field. Search queries from users are collected, including the number of actual queries generated from the search box on the web page. Usage data is another critical type of information collected, which includes the number of requests made to the recommendation carousel and the number of queries generated from the search box, available in the account's 'Usage section'.
What specific types of geographic information does Doofinder collect from its users?
Doofinder does not explicitly collect specific types of geographic information from its users. The primary focus of Doofinder is to improve the search experience for online shops, with their functionalities centered around product search and recommendation. However, Doofinder's integration with Google Analytics 4 allows for the collection of various types of data, including geographic information
This integration benefits businesses by allowing them to track and measure user traffic and usage on websites, subsequently enabling informed decision-making and improved online presence. While Doofinder itself does not directly collect geographic data such as location, coordinates, or addresses, the integration with Google Analytics 4 covers this aspect.
Can users opt-out of data collection or delete their personal data from Doofinder's database?
Users of Doofinder have the option to opt-out of data collection or delete their personal data from Doofinder's database, although the process might require multiple steps. Users can contact data brokers to request the deletion of their information from the systems. Verification might involve providing various forms of identification to prove the ownership of the information to be deleted
Most data broker sites facilitate the removal of personal information upon requests but may involve a multifaceted procedure. Periodic repetition of the process ensures sustained removal of information from data broker sites. It is essential to recognize that some data broker sites might not permit third-party requests for deletion, necessitating individual requests for each site
Some data broker sites might not allow opt-out options altogether, although additional steps might be necessary to ensure the protection of personal data.