Data privacy analysis report of clickcease

clickcease

Who are clickcease and what is their primary business model?

ClickCease is a click fraud protection software company offering services aimed at protecting businesses from various forms of click fraud. The principal homepage for ClickCease is www.clickcease.com. The company’s primary business model revolves around providing solutions to block bots, competitors, and other forms of fraudulent activities in real-time, significantly reducing invalid traffic and enhancing the performance of marketing campaigns

Their core product offerings include click fraud protection software, real-time monitoring, customizable fraud filters, and integration with Google and Meta (Facebook) APIs for secure access. Additionally, ClickCease offers mobile apps for iOS and Android platforms to ensure protection and review on the go. They also provide specific solutions for affiliates and agencies, tailoring their services to meet the needs of partners and clients

At its core, ClickCease’s mission is to help businesses safeguard their ad campaigns from click fraud, thereby improving their return on ad spend (ROAS) and ensuring they receive genuine customer engagement.

What are the specific types of data that clickcease collects from its users?

ClickCease collects a variety of data points to effectively identify and prevent click fraud. These data points include geolocation of visitors to a user’s website, click limits, VPN detection, session behavior, and IP addresses. Additionally, ClickCease gathers basic information about the device used to access the user’s website, such as the browser, its version, and language

To better monitor user interactions, the service also tracks session durations and interactions on the website. Furthermore, ClickCease assigns a unique identifier to each device to keep track of specific user patterns. All this information is critical for generating output data such as various reports and analytics, which provide insights into potential fraudulent activities

Moreover, ClickCease’s commitment to data collection doesn’t stop there; the service continuously processes data to prevent click fraud and block bot traffic, ensuring that businesses can run their marketing campaigns efficiently without the threat of invalid clicks draining their budgets.

Can users opt-out of data collection by ClickCease?

Currently, there is no explicit information available that confirms whether users can opt-out of data collection by ClickCease. The primary focus of ClickCease, as derived from available information, is on blocking invalid clicks and protecting the advertising budgets of businesses using platforms like Google Ads. The service emphasizes more on the aspect of reducing wasteful spending and enhancing campaign performance rather than detailing opt-out mechanisms for data collection

Given the context, ClickCease seems to operate under the assumption that data collection is essential for achieving its click fraud prevention goals and hence, may not offer a comprehensive opt-out option for users. However, specifics on data collection opt-out possibilities might be more detailed in their terms of service or privacy policies, which would require further review to provide a definitive answer.

What data retention policies does ClickCease have in place?

ClickCease has implemented thorough data retention policies to ensure the safety and protection of user data. The company is 100% GDPR and CCPA compliant, which indicates adherence to stringent data protection regulations, including the General Data Protection Regulation and the California Consumer Privacy Act. Although the exact data retention period isn’t explicitly mentioned, ClickCease has reportedly made necessary adjustments to its internal technical processes to stay compliant with GDPR, implying a regulated data retention timeline

Moreover, ClickCease collects and processes data points like geolocation, click limits, VPN detection, and session behavior to enhance fraud detection capabilities. The company also employs a Data Protection Officer tasked with ensuring ongoing compliance with GDPR, underscoring their dedication to data privacy. In addition to internal measures, ClickCease collaborates with well-known providers such as Azure, Intercom, Stripe, and PayPal— all of which are GDPR compliant— to further bolster data protection

This multifaceted approach reflects ClickCease’s robust data retention and protection policies, aimed at maintaining user trust and ensuring data integrity.